.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in equity capital every year, have reared virtually $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is because of market saturation, enhanced governing pressures, and economic uncertainties.ADWEEK talked with five VCs that remain to acquire adtech business, in spite of these difficulties, concerning what they are actually trying to find and what they stay away from. Possibly unsurprisingly, these financiers are actually targeting possibilities in privacy-focused modern technologies and industry-specific places such as connected TV.